November Trends
We're not judging you
The first slide says "We're not judging you... but" and every slide after it calls out a different habit our clients know they shouldn't be doing. Same photo on every slide, only the text changes.
Two versions: one photo of the hair team, one photo of the skin team.
Click to see the original trend- Open the camera, back camera, and set the 10 second timer.
- Lay the phone on the floor, screen down, so the back camera faces up.
- Everyone stands in a circle and leans over it, looking down like you just caught someone doing something questionable.
- Take a few so we have options. Then do the same with the other team.
- The hair team photo
- The skin team photo
- Your slide ideas, if you want to write your own
- You told us you "barely use heat" and your ends just told us the truth
- You put rosemary oil on your scalp every night but haven't had a trim since spring
- You said "low maintenance" and showed us a platinum Pinterest photo
- Your purple shampoo has been sitting on your hair for 20 minutes and now you're gray
- You box dyed "just the roots" and now we're color correcting the whole head
- Ok, we're judging a little. Book your fix at solarisaveda.com
- You put beef tallow on your face because TikTok said so
- You think the SPF in your foundation counts as sunscreen
- You bought a retinol, used it every night the first week and now your face is peeling
- You're dermaplaning with a razor from the drugstore
- Your 12 step routine is perfect, but you still sleep in your makeup
- Ok, we're judging a little. Book your facial at solarisaveda.com
These are just examples. Use them, change them, or write your own.
My morning
A peek at what a morning behind the chair or in the treatment room looks like. Instead of only showing the finished result, we take people along for the morning, with the time stamped on each clip.
We can do 3 clips per person. Any stylist or esthetician who wants to participate gets their own separate reel.
Click to open the Canva template of the trending reel- Hold the phone sideways (horizontal) for every clip.
- Have a coworker film 3 short clips of you working through your morning, 3 to 5 seconds each: setting up, mid service, the finish.
- Back camera, filmed in 4K.
- Note the time each clip was filmed.
- Your 3 horizontal clips
- Put your name and the time in each file name, like "Bri 830am"
The school called
A client is clearly in the middle of a service (foils in, a mask on, color processing) when her phone rings, and her face says it all.
Click to see the original trend- Pick a client or model who is very obviously mid service. The more foils or mask, the funnier.
- Vertical, back camera, 4K, filmed by someone else.
- She answers the phone, listens, then reacts. Big eyes, a slow look at the camera, a sigh. Let her ham it up.
- Get the client's OK to post before you film.
- "Hi, it's the school. Your kid is feeling sick, can you come pick her up?"
- "Hi mom, can you bring my lunch? I left it on the counter."
- "Hey babe, where do we keep the... never mind, I'll call you back in 5 minutes."
- The clip, with the line you want in the file name (or your own line)
- If you'd rather edit it yourself, upload your finished version
We handled the rest
Once a client books, she doesn't have to think about anything else. This reel shows all the little details that go into every visit, from every one of us, in one team reel.
On screen: You booked the appointment. We handled the rest.
- Hold the phone upright (vertical) for every clip. Back camera, 4K.
- Short 3 to 5 second clips of the small details: prepping your station, mixing color, sectioning, the shampoo bowl, a scalp massage, warm towels, a mask going on, the blowout, the final flip.
- Hands and details work great. Faces are welcome too.
You don't need to know
Some people are ready for the result but don't know which service to book, and that little bit of uncertainty is enough to make them put it off. This story tells them they can just describe what they want, and we'll figure out the rest.
Click to open the Canva template- You don't need to know exactly what to book before you message us.
- You can literally just tell us:
- "your line goes here"
- And we'll help you figure out the rest.
- "I want to go lighter but keep it low maintenance"
- "I want my gray to blend, not disappear"
- "My skin looks tired and I want my glow back"
- "I want my hair to feel healthy again"
- A horizontal photo of you working with a client
- Your fill in line, in the file name or a note. Use an example above or write what your clients actually say to you.