Vividly Wicked Hair Growth Plan

Our call · October 5, 2026

Where you are right now

You're closer than you think. Since last year you went from rarely posting to showing up three times a week, every week, scheduled ahead in Meta Business Suite. Your monthly average is up 24% over last year and retail is up more than 1,200%. Google is where most of your guests find you, and one guest even found you as the top result on ChatGPT.

What's missing isn't effort. It's a plan for what each post is supposed to do, an easier way to capture your work while you're doing it, and a little cleanup on Google so it keeps sending people your way. That's what this page gives you.

What we talked about

Your five pain points, and where the fix lives

Your numbers

What your Google profile did, May to early October

These are straight from your Google Business Profile Performance dashboard (screenshots below). The October dip on every chart is only because the screenshots were taken on October 5.

Top searches that showed your profile: "hair salons near me" (138), "hair salon" (59), "vivid" (38), "best hair salons clearwater" (under 15).

From your social accounts (shared on our call)

Most of your current followers aren't local, which is exactly why the Social plan focuses on getting your reels in front of people in Clearwater.

As promised

What I said I'd send you after our call

• Your Google Business Profile audit, with step-by-step actions and target dates. Google audit
• The yapping reel framework and editing process, including the tool that cuts out pauses for you. Yapping reels
• A trends list with links you can open straight into Instagram and Edits. Trends
• A shot plan for your upcoming appointments, and how to turn each one into more than one post. Upcoming appointments
• A lighting and camera setup for your suite, based on the photos you sent. Filming your suite

Start here

Your first week

• Reply to your 9 unanswered Google reviews (templates are in the Google audit, action 10).
• Ask your two Saturday vivid guests if you can film. Then use the shot list in Upcoming appointments.
• Put two reels you've already posted into Instagram Trials.
• Film one yapping reel. Just one.

01 · Google My Business summary

Google My Business summary

Your listing has a perfect 5.0 rating, plenty of photos and steady posting. For "hair colorist," you're in the top 3 at 20 of 49 search points around your suite. For "hair extensions salon," you're not in the top 3 at any point yet, and for "hair salon" you drop out of view to the west of your suite. The fixes are mostly cleanup and consistency: more reviews, every review answered, services that match what you actually do, and the same details everywhere online.

Audit scorecard

Average map ranking (7×7 grid around your suite)

02 · Listing identity

Is your business the same everywhere?

Google cross-checks your name, address and phone number against your website and other pages. Small differences make it less sure you're one real business in one place.

Confirmed on our call: your address is 2679 Gulf to Bay Blvd, Unit 510, Suite 104; your phone is (786) 508-1468; you book through Homebase; and 2158 Drew St was never your address, so there's nothing to fix there.

03 · Location report

Vividly Wicked Hair · Clearwater

2679 Gulf to Bay Blvd, Unit 510, Suite 104 (MY SALON Suite) · Clearwater, FL 33759

Each dot is a spot on the map around your suite (the center dot). The number is where you rank when someone searches from that spot.

04 · Review roadmap

How many reviews it takes to sit with the 3-pack

Google also weighs distance and relevance, but reviews are the biggest lever you control. To compare fairly, I weighted each 3-pack competitor's reviews by their rating: reviews × (rating ÷ 5). A 4.4-star salon with 180 reviews counts as 158, while your 5.0 counts in full, so you need fewer reviews than the raw numbers suggest.

Rating-weighted review counts for the businesses in the 3-pack at the points checked in your audit. Orange is you today.

Milestones and when you'd hit them

Dates count from October 5, 2026, starting at 35 reviews. These are goals based on where competitors sit today, not guarantees, since competitors keep collecting reviews too.

05 · Actions to take

Your Google to-do list

Each item shows what's there now and exactly what to change it to. Copy the grey boxes straight into your Google Business Profile (business.google.com, or search "my business" while signed in).

06 · 90-day plan

What happens, and when

This is all yours to run. Each phase is small on purpose.

Weekly routine

Day-90 targets

Reviews, replies, posts and fixes are fully in your control. Rankings are goals, not guarantees: Google decides, and competitors move too.

Sources: Google Business Profile audit (October 2026), your Google Business Profile Performance dashboard (May–Oct 2026), vividlywickedhair.com, your old comb.works booking page and your MY SALON Suite member page.

Your cadence

Keep posting three times a week. Give every post a job.

Credit where it's due: a year ago you barely posted. Now you post Monday, Wednesday and Friday on Instagram, share to Facebook the next day, and schedule it all ahead in Meta Business Suite. Most solo stylists never get that consistent. Keep that rhythm exactly as it is.

The change is what each post is for. Right now the question is "how do I get three things up?" From here, every post does one of two jobs:

Your week

Three intentional posts

Make every post local (checklist)

• "Clearwater" in the on-screen text or said out loud (auto captions pick it up).
• The service name: vivid hair color, hair extensions, blonding, color correction.
• Caption first line says what and where: "Cherry red vivid in Clearwater, FL."
• Location tag set to Clearwater, Florida.
• 3–5 hashtags at most, local first: #clearwaterhair #clearwaterhairstylist #tampabayhair #vividhair #clearwaterhairextensions.
• One next step at the end: "Book through the link in my bio."

Hooks

Open every post with something people identify with

The content taking off right now mentions something about the viewer's identity in the first line. People scroll past anything they don't feel right away. Name something they recognize in themselves, and they stop and think "that's me, she's talking to me."

There are four easy ways to do it. Use one as the on-screen text or the first sentence of a yapping reel:

Product of the week

Make people want the product, not just know its name

Right now your product posts say what the product is ("Untangled, leave-in conditioner"). People scroll past because they already know what a leave-in is. Lead with the problem it solves for someone in Florida:

Film it in the mirror, freestyle, in under a minute. Your chaotic, unscripted version is the right version. The Yapping reels tab shows how to structure and edit it.

Test without the pressure

Use Instagram Trials

Trials let you post a reel that goes only to people who don't follow you. Nobody you know sees it unless you choose to share it to your grid later. It's the safest way to find out which version of you lands: funny, educational or talking.

1. Open the Instagram app, start a new reel, and on the final screen turn on Trial.
2. Start with two reels you've already posted, so there's no new work.
3. After 48–72 hours, check views and watch time. Anything that clearly beats your usual numbers, share to your grid.
4. Use Trials for your first yapping reel, too.

Facebook

Don't stop posting to Facebook

Your 80K-view reel happened on Facebook. Facebook reels often reach your exact core guest (women 40–60), so keep reposting there. When a reel does well on one platform, post it to the other one and as a Google post, too.

Pain point 2

Yapping reels: you, talking, no script

A yapping reel is just you on camera talking about one thing: a service, a product, a story from your chair. It's raw and unscripted, which is exactly why it works. People book with someone they feel they already know, and these build that faster than anything polished.

You told me a script turns you into "robotic Nina" and that chaos suits you better. Good: yapping reels don't need a script. They need a shape.

The framework

The triangle of yapping

Every yapping reel hits three corners. Hit all three and it makes sense, no matter how much you ramble in between.

Your first line matters most. For openers that make people stop scrolling, use the identity hooks in the Social plan tab.

Ready to film

Seven yapping reels made for you

Don't memorize these. Read the lines, put your phone on the tripod, and talk.

One for you, not your hair

Not every yap has to be about hair. Some of your best engagement will come from person-to-person posts: you talking to your followers like a friend about your life, building your business, and trying to get better at social media. People comment on stories they relate to, and comments push your reels to more people.

More topics like this: what being a solo stylist is really like, the best and worst parts of running your own suite, what you're learning about social media, why you chose doing hair over working in someone else's box.

Filming

How to film without becoming "customer service Nina"

• Talk to a person, not the lens. Prop the phone off to the side and talk to your mom, a friend on speaker, or a guest who's game. You said yourself you're better with someone to bounce off.
• Film in the mirror while you use a product, with the back camera facing the mirror. Your hands are busy, so your brain relaxes.
• Back camera only. Never the selfie camera. Set the phone on your tripod at eye level so you can talk without holding it.
• Batch three in one sitting. Once you're warmed up, take two and three are always better than take one.
• Keep the final reel to 60 seconds or less. If you ramble while filming, that's fine; the editor cuts it.
• When the pressure hits, stop and reset. Say "okay, this is the one Nick told me to do," and go again.

Editing

Edit it in about ten minutes, in the Edits app

1. Start a new project in Edits and add your talking clip.
2. Tap the clip, then "Cut silences." Edits finds every pause and removes the dead air for you. This is the big time-saver.
3. Trim the start and end. Cut anything before your first real sentence. The faster you get to the point, the better people keep watching.
4. Add a hook at the top. Tap Text and type a short headline ("Your red isn't fading because of me"). Pick a bold style with an outline so it reads on any background. Save that style once, and every future reel takes one tap.
5. Shorten the hook text so it shows for only the first few seconds.
6. Tap Captions, then Generate. Pick a caption style and fix any misheard words, especially "Clearwater" and product names.
7. Optional: drop in a photo of the result from your gallery as an overlay, and a quick sound effect (a click or a whoosh) to keep it moving. Save your favorite sounds so they're always at the top.
8. Export by tapping Download first, then share to Instagram. Downloading saves a clean copy to your phone, so you can post the same reel to Facebook and Google without editing it twice.

Pain point 3

Filming your suite with no windows

You have more to work with than you think. Your walls are a neutral grey (perfect for bouncing light), your LED mirror is basically a giant soft light, and your Vividly Wicked Hair sign is a ready-made branded backdrop.

Why it looks yellow

The yellow comes from mixed lights

In the photos you sent, your suite actually looks fairly neutral. The yellow you see on video usually comes from mixing light colors: the ceiling panel, the ring pendant, your ring light and the mirror are all slightly different whites. Your phone tries to average them and lands on yellow, and blondes and platinum show it most.

1. Pick one white and match everything to it. Your LED mirror is the brightest and most even, so match to that. If your ring light has color settings, set it to the neutral/daylight middle (around 5000K) instead of warm.
2. Turn off whatever doesn't match for the 30 seconds you're filming. Try it with the ceiling panel off, then the pendant off, and see which looks cleanest.
3. Never point the ring light straight at the hair. That's the "too perfect," flat look. Raise it above head height at an angle, or turn it to bounce off your grey wall, and dim it to about half.

Where to put the camera

Four filming spots in your suite

Spot 1After photos + reveals

The sign wall, lit by the mirror

Your sign wall faces your LED mirror. Have your guest stand or sit 3–4 feet in front of the Vividly Wicked Hair sign, facing the mirror. The mirror lights her hair from the front like a big window would, and your brand is right behind her.

• Phone on a tripod in front of the mirror, a little above her eye level.
• For color and extension blends, turn her around so the back of her head faces the camera and the mirror light hits the hair.
• Keep a small piece of tape on the floor where she stands. Same spot every time means your befores and afters line up.

Spot 2Process clips

Tripod by the pink chair, angled at your styling chair

This catches you sectioning, foiling and installing without being in your way. Start recording before you begin a step, let it roll, then move the tripod to a new angle for the next step.

• Second angle: tripod directly behind the chair at head height, for foil and bead rows.
• Avoid pointing the camera at the sliding door. Light from the hallway behind the curtain makes everything else dark.

Spot 3Overhead

Your clip-on holder above the sink

You already have a camera clip on the cabinet. Use it for the most satisfying clips: rinsing out a vivid, toner going on, water running through new color. This angle is also perfect for the "Trust the process" trend.

• Clear the counter behind the bowl first, or crop it out.

Spot 4Hero shot

The building's front door, when you have five minutes

Your best afters happen at the front door in daylight. Keep doing that for the big transformations, and use Spot 1 on busy days. Schedule a 10-minute buffer only after transformation appointments, not every guest.

Phone settings

Camera settings and habits

Editing

Pull the yellow out in the Edits app

1. Open your project in the Edits app, tap your clip, then tap Adjust.
2. Slide Temperature (warmth) a little toward cool. Small moves: about 10–20 points is usually enough.
3. If skin looks greenish, nudge Tint slightly toward magenta.
4. Check the skin, not the hair. When skin looks natural, the hair color is right. If a blonde starts looking blue or a red starts looking pink, you went too far.
5. Apply the same adjustment to every clip from that appointment so the before and after match.

Pain points 1 + 3

Batch-film the appointments you already have

You don't need a content day or a paid helper. You need to capture 6–8 short clips during an appointment you're already doing. One guest can fill a full week of posts.

How the clips stack up

1. Ask at check-in: "Mind if I film a few clips of your hair today? Your face doesn't have to be in it." You said none of your guests have ever said no.
2. Start recording before each step and let it roll while you work. Stop when the step is done.
3. Move the tripod to a new angle (the four spots in Filming your suite) and start the next clip.
4. Grab the reveal at Spot 1 or the front door. Same mark on the floor as the before.
5. That night, pick the best 10–20 seconds of each clip and drop them into Edits.

The 8-shot list for any color or extension appointment

Your book

Shot plans for your upcoming guests

Based on what you told me is coming up. Ask each guest first.

One appointment, many posts

Turn one guest into a week of content

Using the Saturday cherry red as the example:

Trends

What's trending

Each one is adapted to your work and your personality. Tap "Watch the original" to see it, then "Use template" or "Use audio" inside Instagram or Edits to make your own.

Reel ideas

What I make in a day

A twist on "what I make in a day." Instead of money, you show what your work gives people.

Your version: clip of you at your chair with the text "What do you make as a hairstylist?" Then quick clips, each starting "I make…": "I make box dye regrets disappear." "I make Florida humidity cry." "I make women who've never had thick hair feel like they do." "I make my guests laugh until they forget they're in foils." End on the Vividly Wicked Hair sign.

Watch the original →

Recharge

A before and after using the battery emoji.

Your version: before at Spot 1 with "1% 🪫", cut to the after with "100% 🔋". Perfect for the Saturday cherry red or any extension install. Keep the framing identical: tape mark on the floor, tripod in the same place.

Watch the original →

Nail reveal (steering wheel)

Made for nails: the client's hands move off the steering wheel to hide the cut, then the finished set is revealed.

Your version: film your guest in her car before the appointment, hair down and flat, as she turns her head away from the camera. After, film the reverse, turning back to reveal the new color or extensions. The car's natural light is a bonus.

Watch the original →

Trust the process

Lots of tiny clips from one steady angle, cut fast. There's an Edits template at the link.

Your version: clip your phone above the shampoo bowl or put it behind the chair for the platinum pixie or next week's big highlight. Open the example, tap "Use template," and swap in your clips.

Watch the original →

It's coming…

The "it's basically Christmas already" one. The audio does all the work.

Your version: you already nailed the spirit of this with "your next two appointments are basically Christmas." Film yourself at your sliding door about to leave, glance back confused as the music starts. Text: "POV: you own a hair suite in Clearwater and it's October." Caption: "Holiday appointments are filling up. Book through the link in my bio."

Watch the original →

New clothes are fun but…

Turns the service into something guests can easily justify spending on.

Your version: a few process clips from an extension install, then the result, with the text "Yeah, new clothes are fun, but you wear your hair every day." The strongest fit for your October 21 and 23 extension guests.

Watch the original →

Trending audio

Use these under your transformation and trend reels. Open the link on your phone and tap "Use audio."