My Facial GirlNovember 9, 2026

What to film Thursday

Here are 13 ideas for this month: five trending reels with two versions each, five reels built to bring in bookings, and three for the Polar Express promo. Pick what feels fun and film as many as you can Thursday morning.

Every idea has a shot list. For the trending reels, shoot the action and send it over, or edit it yourself. For the ideas lower on the page, someone talks on the wireless mic, and there are hooks and beats to follow. I do all the editing on those.

Trending reels to try

Watch the original first so the timing and the audio make sense, then film the version that fits the day. Use the same audio as the original when Instagram lets you. If it's greyed out on a business account, pick any audio with the trending arrow and I'll match it in the edit.

1

I hope you know

Watch the original video first.

Slow treatment footage with a soft, kind line on screen. It talks to the person who has been frustrated with her skin for years, so it feels personal instead of salesy. No talking, just text and audio.

What we need from you

  1. Treatment footage: 4 to 6 slow, steady clips of any facial, 5 to 10 seconds each
  2. Close ups of hands and tools work best
  3. I add the text and pick Version A or B in the edit, or tell me which one you want

Send the footage and I'll make the reel.

Version A: breakouts after 30

On screen: "I hope you know breakouts in your 30s and 40s aren't something you have to live with." Caption points to a Skin Mapping consultation.

Shot list

  1. Christy looking at a client's skin under the mag light, slow and close
  2. Hands mapping zones on the face
  3. Steam rolling over the skin
  4. Calm finishing shot, client eyes closed

Version B: redness with Kristie

On screen: "I hope you know redness and rosacea flare ups aren't something you have to hide." Tag @myfacialgirlkristie and end with her days, Monday and Thursday.

Shot list

  1. Kristie applying a calming mask with a fan brush
  2. Close up of the mask going on
  3. Kristie's hands doing slow facial massage
  4. Client relaxed at the end
2

Respectfully…

Watch the original video first.

One clip of a treatment with a playful line on screen. It reminds people that real results take a few visits, without a lecture.

What we need from you

  1. One clip, 10 to 15 seconds, of microchanneling (Version A) or a peel or dermaplaning (Version B)
  2. Phone on a tripod beside the bed, angled down at the face
  3. No talking, the line goes on screen

You can edit this one yourself, or send the clips and I'll make the reel. Either works.

Version A: microchanneling series

On screen: "Respectfully, if you can wait 3 years for a man to change, you can wait 3 microchanneling sessions for your skin to change." Caption mentions the package: buy 2, the third is half off.

Shot list

  1. One steady 10 second clip of microchanneling in progress, tripod at the side of the bed

Version B: the Fall Skin Reset

On screen: "Respectfully, if you can wait 3 years for a man to change, you can wait 14 days between your peel and your dermaplaning facial." Ties straight to the $450 Fall Skin Reset.

Shot list

  1. One clip of a peel being applied, or dermaplaning in progress, 10 seconds, no cuts
3

Let me check my notes

Watch the original video first.

A client says "whatever we did last time was perfect," the esthetician checks her notes, and the notes are about the client's life, not the treatment. Funny and it shows how well the team knows its clients.

What we need from you

  1. Clip 1, 3 seconds: the esthetician looks up from her station and reacts like a client just said the line (a small smile or nod)
  2. Clip 2, 3 seconds: she picks up the client card or tablet and reads it
  3. Clip 3, 3 seconds: close up of the notes card, written in marker so it reads on a phone
  4. Write 2 or 3 made up notes on the card before filming

You can edit this one yourself, or send the clips and I'll make the reel. Either works.

Version A: esthetician notes

Notes close up reads something like "Golden retriever named Biscuit. Italy trip in March. Hates cucumber water." Keep it made up, never real client details.

Shot list

  1. Esthetician reacting to the off camera line, a small nod
  2. Esthetician picking up the client card or tablet: "me checking my notes"
  3. Close up of the handwritten notes card

Hooks to pick from

  1. Client: "whatever we did last time was perfect, I want that again"

Version B: Marcy at the front desk

Same setup at the front desk with Marcy. Notes read "Always 5 minutes early. Water with lemon. Asks about Jessica's kids." It introduces Marcy too.

Shot list

  1. Marcy on the phone at the desk, reacting
  2. Marcy flipping open the appointment book
  3. Close up of the notes

Hooks to pick from

  1. Client: "can I get the same time as always?"
4

Appointment timestamps

Watch the original video first.

Four to five short clips through one appointment, each with a timestamp. It shows the whole experience in 15 seconds, so a first timer knows exactly what she is booking.

What we need from you

  1. One appointment, 4 or 5 clips, 3 to 5 seconds each, filmed at the times on the shot list
  2. Same angle every time: phone on a tripod above or beside the bed
  3. Note the time of each clip, or I can read it off the file

You can edit this one yourself, or send the clips and I'll make the reel. Either works.

Version A: 90 minute Facial Infusion

Timestamps run from check in to glow. Shows how much happens in one visit and why it is worth the time.

Shot list

  1. 10:00 skin check under the mag light
  2. 10:10 dermaplaning
  3. 10:40 infusion going on
  4. 11:10 hands on massage
  5. 11:30 client sitting up, glowing

Version B: the lunch break express

Same idea for a 30 minute express treatment: 12:00 to 12:30. This one doubles as a teaser for the Polar Express treatments.

Shot list

  1. 12:00 client walks in from work, bag on shoulder
  2. 12:05 cleanse and exfoliation
  3. 12:15 treatment step
  4. 12:25 mist and finish
  5. 12:30 client walking out the gold doors
5

Dear Santa

Watch the original video first.

One appointment clip with "Dear Santa, I'm a size ___ btw." The easiest holiday reel on this page, and it works through December.

What we need from you

  1. One clip, 8 to 10 seconds, of the treatment in the version you pick
  2. Hands and tools in frame, client relaxed
  3. The text goes on screen, no talking

You can edit this one yourself, or send the clips and I'll make the reel. Either works.

Version A: Facial Infusion

On screen: "Dear Santa, I'm a size Facial Infusion btw." Caption: gift cards make it easy for whoever is shopping for her (only if gift cards are available).

Shot list

  1. One clip of the infusion step, close and slow, 8 to 10 seconds

Version B: the series

On screen: "Dear Santa, I'm a size 3 microchanneling sessions btw." A gentle nudge toward the package.

Shot list

  1. One clip of microchanneling from the side, 8 to 10 seconds

Reels to bring in bookings this month

These ask for the appointment directly. Each one ends by pointing to the booking link in the bio.

6

Book before the holidays

A countdown that gets people booking now instead of in December when the calendar is full. This one can run up to a minute.

Shot list

  1. Christy talking to camera, holding the wireless mic
  2. B-roll: the appointment book, a calendar page, a few treatment clips

Hooks to say out loud

  1. "Thanksgiving is in 2 weeks and your skin is not ready. Here's the plan."
  2. "If you want glowing skin for holiday photos, book this week."

Beats to follow

  1. Say the hook
  2. When to book: 1 to 2 weeks before the event
  3. Which treatment to pick for a quick glow
  4. "Our holiday spots go fast, link in bio to book."

Say the hook out loud on the wireless mic, then follow the beats in your own words. Don't worry about mess ups, keep going and I'll do the full edit.

7

This week's openings

Each esthetician says when she has openings this week. Filling the team's days is the main goal, and this asks for the booking directly.

Shot list

  1. Kristie, Jessica and Ally each in their own room with the wireless mic, 10 to 15 seconds each
  2. B-roll: their name on the door, their hands working, their station

Hooks to say out loud

  1. "I have 3 spots open this Thursday."
  2. "Looking for a facial this week? Here's who has openings."

Beats to follow

  1. Name and favorite treatment
  2. The days she is in
  3. "Book with me, link in bio."

Say the hook out loud on the wireless mic, then follow the beats in your own words. Don't worry about mess ups, keep going and I'll do the full edit.

8

What your first facial here looks like

A walk through from the gold doors to the finish. It takes the nerves out of booking for the first time.

Shot list

  1. Walking in the gold doors
  2. Marcy greeting at the desk
  3. The lounge chairs
  4. Skin check under the mag light
  5. Steam, hands on massage
  6. Client walking out smiling
  7. Christy on the wireless mic for the voiceover, recorded anywhere quiet

Hooks to say out loud

  1. "Never had a facial? Here's exactly what happens."

Beats to follow

  1. Say the hook
  2. Name each step as it shows up: check in, skin check, cleanse, steam, massage, finish
  3. "First visit with Kristie, Jessica or Ally? Book in bio."

Say the hook out loud on the wireless mic, then follow the beats in your own words. Don't worry about mess ups, keep going and I'll do the full edit.

9

Myth or fact

Answer one question clients ask all the time. Quick, useful and easy to save.

Shot list

  1. Christy or one esthetician talking to camera with the wireless mic
  2. B-roll of the treatment being discussed

Hooks to say out loud

  1. "Does dermaplaning make your hair grow back thicker?"
  2. "Myth or fact: you should skip facials when you are breaking out."

Beats to follow

  1. Say the hook as a question
  2. Answer in one line: myth or fact
  3. The why in 2 sentences
  4. "Questions? Send us a DM."

Say the hook out loud on the wireless mic, then follow the beats in your own words. Don't worry about mess ups, keep going and I'll do the full edit.

10

When to book before your holiday event

A simple timeline people screenshot and send to friends. Christy fills in the timing so it matches how the team treats skin.

Shot list

  1. Christy talking to camera with the wireless mic
  2. B-roll: a clip of each treatment she names

Hooks to say out loud

  1. "Holiday party in December? Here's when to book your facial."
  2. "Don't get a peel the day before your party. Do this instead."

Beats to follow

  1. Say the hook
  2. 3 weeks before: ____
  3. 1 week before: ____
  4. The day before: ____
  5. "Book your spot, link in bio."

Say the hook out loud on the wireless mic, then follow the beats in your own words. Don't worry about mess ups, keep going and I'll do the full edit.

Polar Express promo

The three express treatments run Thanksgiving week, November 23 to 29. Send the name, length and price of each and I'll add them to the graphics. We'll start announcing the week before so people book ahead.

11

All aboard: the announcement

The main reel that announces all three treatments. Pajama night meets spa. I build it from the clips with ticket graphics and the treatment names on screen.

Shot list

  1. A golden ticket (a printed ticket works) being held up to the camera
  2. The team in matching pajamas or with a conductor hat in the lounge
  3. A mug of hot cocoa on the treatment room counter
  4. A short clip of each of the three treatments
  5. Someone ringing a small silver bell at the end

Hooks to say out loud

  1. "Your ticket to holiday skin is here."
  2. "All aboard the Polar Express, My Facial Girl edition."

Beats to follow

  1. Christy holds the ticket to camera and says the hook on the wireless mic
  2. Reveal the three treatments, one clip each
  3. Dates: Thanksgiving week only
  4. "Grab your ticket, link in bio."

Say the hook out loud on the wireless mic, then follow the beats in your own words. Don't worry about mess ups, keep going and I'll do the full edit.

12

Punch your ticket

A short trending style reel. Christy plays the conductor and punches a client's ticket at the front desk, then the client is on the table. Fun, quick and no lines to memorize.

Shot list

  1. Client walking up to the desk holding the golden ticket
  2. Christy in a conductor hat punching the ticket (a hole punch is fine)
  3. Hard cut to the client on the table, eyes closed
  4. Close up of the treatment

Beats to follow

  1. On screen: "Tickets? Tickets!"
  2. On screen: the treatment name and length
  3. Caption with the week it runs

No talking on this one. Send the clips and I'll build it, or edit it yourself.

13

Pick your car

One reel per treatment, or one reel with three stops. Each treatment is a train car with its name, length and price, so people can choose without asking.

Shot list

  1. A clip of each treatment, 5 seconds each
  2. The product used in each one, held up
  3. A wide shot of the treatment room with the lights low

Beats to follow

  1. Car 1: ____ (name, minutes, price)
  2. Car 2: ____
  3. Car 3: ____
  4. "Which car are you riding? Comment 1, 2 or 3."

No talking on this one. Send the clips and I'll build it, or edit it yourself.

NEUSOCIAL 2026