Where everything stands, Christy

This page holds everything we are doing together: your Google profile, reviews, Instagram and Facebook, and what to film. Start here each week to see what is done and what is next. Each tab above goes deeper.

This week

Your goals

1. Book more clients with Kristie, Jessica and Ally
2. Move the trust clients have in you onto the whole team
3. Show you as the experienced educator behind the brand
4. Make your holistic, integrative approach easy to understand
5. Sell more of the products you believe in
6. Take planning and posting off your plate

Your team

Where to go next

One name, one address, one phone, everywhere

Google cross-checks your listing against every other site that mentions you. When your name, address and phone match exactly, Google trusts the listing more. Please confirm the blanks below.

The address matches on the sources checked so far. I will check the rest and fix any mismatches once I have your logins (Days 15–30 in the plan).

Satellite Beach studio

Key facts

• Your home turf is strong. Around South Patrick and Satellite Beach you are consistently #1 to #3.
• The south edge is your biggest opportunity. Indian Harbour Beach and the Pineda/Melbourne edge are where you fall to #10 to #20+, and where competitors like The Refinery are winning.
• "Facials" is your weakest keyword and one of the most searched. You are top 3 in only 14 of 49 spots. Service descriptions and posts that use the word "facials" will help most here.
• "Anti aging facial" shows what is possible. You are #1 in 4 spots and top 3 in about half the map.
• You are almost never #1. Moving from #3 to #1 is where the biggest jump in calls and bookings happens.

Who you are competing with in the Map Pack

You have more reviews than 3 of the top 5 and an equal or better rating than all of them.

Everything below goes on Google exactly as written

Nothing goes live without your approval. Mark Approve or Change on each item. For changes, write them in or text me, and I will make them all at once.

What happens, and who does it

Nick handles it   Client is your part

Weekly routine

Day-90 targets

Reviews, replies and posts are in our control. Rankings are goals, not guarantees, because Google decides the final order.

Sources: Google Business Profile audit and 7×7 heatmap scans (September 2026), your Google listing, website and booking pages.

Week by week, and who owns each task

How many reviews it takes to pass your competitors

You already have a better or equal rating than every spa ranking above you. What they have is more recent reviews. These targets are timed so you pass the competitors that matter most for Satellite Beach, Indian Harbour Beach and Melbourne.

Your targets

Where the competition stands

Competitor counts are from the September 2026 audit. They will keep adding reviews, so I recheck these numbers at the day 45 heatmap re-run and adjust the targets if needed.

How to hit 2–3 per week

• Ask at checkout, while the client's skin is glowing, then text the review link the same day.
• Each esthetician asks her own clients. Reviews that name Kristie, Jessica or Ally and the treatment help most.
• It is fine to say "it helps if you mention the treatment you had."
• Ask every client, not only the happiest ones, and never offer discounts or gifts for reviews. Google does not allow either.

Review counts are in your control. Rankings are goals, not guarantees.

What your last 90 days told us

You post consistently and your team is fun to watch. The posts that travel are the ones with people in them: your estheticians, your neighbor Katie, your clients. What is missing is the bridge from those views to a booking. Ten people tapped your link in 90 days.

Your standouts (median reach on your main account is 379)

Six findings

1. People beat posters. Every top post is a trending-style reel with a face and a joke. Your education posts (Skin Mapping story, the 8 therapies carousel, "book the facial") landed at 0.6x to 0.7x your median. The information is great; the format hides it. We keep the education and deliver it with a person and a hook.
2. Your team's own accounts outperform the main account. Ally's median reach is 625 and Kristie's is 424, against 379 on the main account. That is your goal of booking the other estheticians, already working. Every team video goes up as a Collab post on both accounts.
3. Nobody saves your posts yet. 8 saves in 90 days. Saves come from content people want to come back to: "who should wait on dermaplaning," "what to know before microchanneling," product guides. That is the gap the scripts below fill.
4. The path to booking is leaking. Most captions say "booking link in bio," yet Instagram counted 10 link clicks. Your bio says "myfacialgirl.com and 1 more," which makes people work to find the booking page. Fix in section 3.
5. Short wins. Your reels between 6 and 15 seconds hold viewers. The 140 and 214 second reels lost more than half the audience in the first few seconds. Trending reels stay under 15 seconds; education lands at 30 to 45.
6. Facebook is growing on autopilot. Facebook views are up 39% to 12,029 while Instagram views fell 48% to 47,609. Cross-posting is working there, so we keep it on for every reel.

Who we're talking to

Where your followers live: Satellite Beach 10.5%, Melbourne 8%, Indian Harbour Beach 6.2%, Rockledge 6.1%, Palm Bay 5%, West Melbourne 3.7%, Merritt Island 3.2%, Indialantic 2.7%. About half of your 1,892 followers are in Brevard towns you can serve, which is healthy.

Fix the path to booking (first 2 weeks)

Where to film: from your walkthrough video

I went through your walkthrough room by room. Here is what each spot is best for and how to set it up. The short version: talk at the window corner, sit in the lounge, show product at the retail wall, and keep the treatment rooms for B-roll.

A

Window corner

Front room, sheer curtains, white tile, trailing plants, mid-century credenza

Film here: Best light in the studio. Your on-camera authority videos (V1 to V8) and P1 to P4.

Stand beside the curtain, not in front of it. Window light on your face from the side-front, tripod at eye level, plants and tile behind you. Shoot before 1 pm while the light is soft.

B

Waiting lounge

Two boucle chairs, patterned rug, abstract art, floor lamp

Film here: Seated two-person conversations: Meet the Team, Ask Christy, client stories.

Two chairs angled toward each other, camera between them. Turn the floor lamp on for warmth. Window is to the side, so no ring light needed in daytime.

C

Retail wall

White shelves, skylight, round mirror, gold ladder shelf

Film here: Product education and VO8. Supports your goal of selling more product.

Skylight gives even light. Film product close-ups at chest height, one product in hand at a time. Tidy the shelf so labels face forward.

D

Front desk

White counter, chalkboard, ring light already set up

Film here: Trending reels: check-in, the client calling, talk to the manager. Review ask at checkout.

Your trending reels already live here and perform. Keep the chalkboard in frame with a seasonal line on it.

E

Entrance doors

Gold doors, logo decal, suite 3

Film here: Openers and walk-in transitions. Shows people exactly where you are.

Film from outside looking in, mid-morning. The logo and suite number help locals find you and match your Google listing.

F

Treatment Room 1

Sage walls, mag lamp, steamer, mirror

Film here: Process B-roll: mag light analysis, steam, extractions, hands. V1 close-ups.

Too dark for talking. Turn the ring light on low behind the camera, keep the mag lamp lit in frame. Shoot B-roll only, 3 to 5 second clips.

G

Treatment Room 2

Sage walls, warm lamp, light pattern on wall, round mirror

Film here: Relaxation B-roll, VO5 (the quietest hour), finishing moments.

Keep it moody. Lamp on, overhead off. Slow, steady clips. This is your nervous-system-reset look.

H

Hallway door

Facial In Session sign

Film here: Trending reel transitions and the extra-quiet message.

Already worked in your ride-or-die reel. Use it to open or close trending reels.

Same team energy, now pointed at bookings

Your goals: book more clients with Kristie, Jessica and Ally, move the trust people have in you onto the whole team, show you as the educator behind the brand, make the holistic approach easy to understand, and sell more product. We do that by keeping what already works (people and humor) and putting your expertise inside it.

The same balance you approved in the September 24 plan. Initial service focus stays on dermaplaning facials and microchanneling.

How to film

8 retention rules in every video

1. Start mid-action. No "hi guys."
2. Hook on screen in the first second.
3. Open a loop: "number three is the one nobody talks about."
4. Something changes every 3 seconds.
5. Use numbers and counters.
6. Energy about 20% above normal, still calm and warm.
7. Eyes on the lens for the key line.
8. Payoff before the ask.

Video scripts

Highlighted text is a fill-in. I never put facts in your mouth, so you fill those in your own words.

Trending reels (your reach engine)

Your trending reels get the most views. Each idea below gets paired with whatever audio is trending the week you film. Keep them under 15 seconds and tie the punchline back to a service.

Trending this week: try these

Tap Watch the original to see the reel and save its audio, then film one of the two versions written for you. Use the same audio as the original so the timing matches.

Watch the original

Trending · Week of Oct 5

What I make in a day

A twist on the "what I make in a day" trend. Instead of money, you show what your work gives your clients.

Variation 1 · Christy: what I really make

Where: A window corner, then F, C and B

Clip 1, you to camera with text: "What do you make as an esthetician since 2004?" Then one line per clip: "I make a plan for skin prescriptions didn't fix" (mag light), "I make a quiet hour for a mom who never sits down" (Room 2), "I make sure you only buy what you'll use" (retail wall), "I make Mondays a little lighter" (client laughing in the lounge).

Variation 2 · Team version: one line each

Where: B lounge, then each esthetician's room

Text: "What do you make at My Facial Girl?" Kristie: "I make red, angry skin calm again." Jessica: "I make 60 minutes where your nervous system resets." Ally: "I make teens confident in their skin." End card with each one's days. Post as a Collab with all three accounts.

Watch the original

Trending · Week of Oct 5

Recharge

A simple before and after with a battery on screen: 1% on the before, 100% on the after.

Variation 1 · Client energy, not skin

Where: D front desk, then G Room 2

"1% 🪫" over a client rushing in from work, keys and phone in hand. Cut to her on the table, eyes closed, totally still: "100% 🔋". Caption: the quietest hour of your week. No redness problem, and it sells the experience.

Variation 2 · Healed skin, same framing

Where: Your before-and-after photos

Use the side-by-side skin photos you already uploaded: before at "1% 🪫", the healed result days later at "100% 🔋". Keep the framing identical. Best for the microchanneling series or Skin Mapping results, with the client's permission.

Watch the original

Trending · Week of Sep 28

Trust the process

Lots of tiny clips of one appointment from a single angle, edited fast. The original has an Edits template you can tap to use.

Variation 1 · 90 minutes of Facial Infusion

Where: F Room 1, phone overhead on a stand

Same overhead angle the whole time: cleanse, dermaplaning, infusion, mask, hands-on massage, the glow. Text: "Trust the process" then "90 minutes of Facial Infusion with Kristie". Kristie's favorite, so it books her days.

Variation 2 · The Skin Mapping process

Where: B lounge, then F

Consult in the lounge, mapping the face, writing the plan, picking two products off the shelf, first facial. Text: "Trust the process: Skin Mapping". Shows the inside-out approach without anyone having to explain it.

Watch the original

Trending · Week of Sep 28

It's coming…

You are about to leave the studio, Christmas music starts, and you look back confused. The audio does the work, and there's no talking to camera.

Variation 1 · Christy at the gold doors

Where: E entrance

Christy locking the gold doors, glances back confused as the music starts. Text: "POV: You own a facial spa and it's October." Caption: holiday glow appointments open now.

Variation 2 · Marcy at the front desk

Where: D front desk

Marcy mid-booking, freezes as the first Christmas song plays. Text: "POV: Someone already booked their holiday party facial." Caption: December fills fast, grab your spot. Introduces Marcy too.

Watch the original

Trending · Week of Sep 28

New clothes are fun but…

A few process clips, then the result, with a line that makes the service easy to justify: you get to enjoy it every day.

Variation 1 · You wear your skin every day

Where: F Room 1, then A window corner

Dermaplaning and Facial Infusion clips, then the client touching her smooth cheek at the window. Text: "Yeah, new clothes are fun but you wear your skin every day." Caption mentions Glow-to-Go at $95 for a quick start.

Variation 2 · The product version

Where: C retail wall

Clips of the five products you most want to sell, then the routine laid out on the counter. Text: "Yeah, a new bag is fun but you wear your skin every day." Caption: ask us which one fits you. Sells without a hard sell.

More ideas to film anytime

Carousels

Each carousel repurposes a video a few weeks after it posts. 25 words or fewer per slide, and the last slide asks for a save or share.

Personal test

Your audience responds to people. These four posts test how much they want to hear from you directly.

Weekly story poll: "Are you still here? Tap yes so I know who's watching." It tells us who is paying attention and nudges the algorithm to keep showing you to them.

11-week schedule

Month themes: October, Peel season and fall reset. November, Skin from the inside out. December, Gift a glow.

Connecting it to Google, and what we track

• Every value video also goes up as a Google post with a still from the video.
• Review ask after every visit, with no gifts.
• Facebook cross-posting stays on for every reel.