JAdore by Rhonita LaShae Hair
Everything from your audit, your approvals and your notes in one place. It shows what's decided, what's still open, who does what and by when, and the rankings we're aiming for at both locations.
Where everything stands
Export your Vagaro data before the account closes
Once Vagaro closes on Oct 4, you may lose your client list and your 213 Vagaro reviews. Please export your client names, phone numbers and emails, and save your reviews. That list powers the win-back campaign that turns past clients into Google reviews.
What this plan covers
Your program with Neusocial is Done-for-You social media, which covers one business. Before social media can do its job, your Google presence had to be cleaned up, so this phase is a large focus right now. As agreed, it includes both of your salon locations, Lanham and Fort Washington.
- SLX Luxe is a separate retail business and is outside the current program. Our recommendation for its Google listing is in O2, for you to handle on the SLX Luxe side.
- Website work, including a page for each location, is its own project. We'll talk about it once this Google cleanup is done or close to it.
Due next
Your approved business details
Used on every listing, directory and website page from now on.
| Name | JAdore by Rhonita LaShae Hair |
| Lanham | 2200 Petrie Lane, Suite 26, Lanham, MD 20706 |
| Fort Washington | 7119 Allentown Road, Suite 104, Fort Washington, MD 20744 |
| Phone | (202) 269-3579 See override O1 |
Audit snapshot, Sept 28, 2026
Both listings are well-rated but hard to find. Google shows them rarely because they look inactive, and your business details didn't match from one site to the next.
| Audit item | Lanham | Fort Washington | Target |
|---|---|---|---|
| Optimization score | 50% | 46% | 80%+ |
| Google rating | 4.9 | 4.9 | Keep 4.8+ |
| Google reviews | 60 | 19 | Keep growing |
| New reviews per week | 0.73 | 0.19 | 1+ per location |
| Reviews with no reply | 40 | 12 | 0 |
| Photos on profile | 5 | 22 | 30+, add weekly |
| Google posts, last 30 days | 0 | 0 | 8 per month |
| Services listed | 48 | 5 | 25+, all accurate |
| Services with descriptions | 0 of 48 | 0 of 5 | All |
| Business description keywords | Fail | Fail | Pass |
| Service area | Pass | Too large | Pass |
| Website readable by Google and AI | No | No | Yes |
| Found in AI search | Meta AI #14 | Not found | Found |
| Avg rank: custom wigs | #19 | #16 | See goals |
| Avg rank: sew in | #19 | #16 | See goals |
| Avg rank: hair extensions salon | #18 | #8 | See goals |
Who does what, and by when
Status as of Oct 1, 2026. Nick updates this page as tasks are completed. Tasks marked "Waiting on" can't start until the linked item is done.
Your tasks, Rhonita
Nick's tasks
What's approved, what you changed, and where we recommend otherwise
Every item shows the exact wording that goes on Google. Your edits from the Sept 29 markup are marked. Where we recommend something different as Google Business Profile specialists, it's marked as an expert override with the reason.
Expert overrides
Here's where we recommend something different. Please reply to Nick's email to say whether you agree with O1 and O3.
Give Fort Washington its own phone number
Why: Google doesn't require separate numbers, but Google and the big directories match businesses largely by name and phone. With the same name and number on both listings, directories can blend your two locations together and Google is more likely to flag one as a duplicate. Fort Washington is your best-ranking listing, and a free forwarding number protects it with about 10 minutes of setup. If you'd rather keep one number, we'll go ahead and rely on separate pages and booking links to keep the locations apart.
SLX Luxe: our recommendation, outside the current program
Why: SLX Luxe shares your Lanham suite and a nearly identical name, and it currently shows up ahead of your Lanham salon in searches. Separating it is one of the biggest things you can do for your Lanham ranking. SLX Luxe is a separate retail business, so these changes are made on the SLX Luxe side, outside our program.
Review request signed by the business
Why: your stylists will send this text to their clients too. A business sign-off works for every sender, matches the review reply signature you chose in A13, and supports moving new clients to your team. We also dropped the emoji so the message looks the same on every phone. This one doesn't affect rankings. It's for consistency, and if you prefer your original we'll use it.
Items A1 to A15
What we still need from you
Reply to Nick's email with the item number and your answer. All are due by Fri Oct 9.
Your new booking platform
Every Book button on Google and in your posts currently points to Vagaro.
- Platform name
- Lanham booking link
- Fort Washington booking link
- Does it send an automatic text after each visit?
Your team
For team spotlight posts and review replies. Email Nick a photo of each stylist.
- Lanham stylists (3): name, top 3 services, booking link
- Fort Washington stylists (2): name, top 3 services, booking link
- New technicians: expected start dates
Medical wigs and prices
Some insurance plans reimburse a medical wig, often called a "cranial prosthesis," with a doctor's prescription. If you give clients the receipt and paperwork they need, we'll add it as a service on both listings.
- Do you provide paperwork clients can submit to insurance? Yes, no or not sure.
- Starting prices for custom wigs, alopecia wigs, sew-ins, K-tips and wig revamps (used for Products on your listings).
Optional: Google attributes
Google lets owners add attributes like "women-owned," "appointment required," payment types and accessibility. Tell us which apply to each location and which you'd like shown.
Where we're aiming, by date
Average Google Maps rank across a 7×7 grid of search points around each salon. Lower is better, and the top 3 show in the Map Pack. We re-check at day 45 and run a full re-audit at day 90.
| Location · keyword | Now | Day 30 · Nov 3 | Day 60 · Dec 3 | Day 90 · Jan 2 | Top-10 points, now → day 90 |
|---|---|---|---|---|---|
| Lanham · custom wigs | #19 | #17 | #14 | #12 | 1 → 10 of 49 |
| Lanham · sew in | #19 | #17 | #14 | #12 | 2 → 10 of 49 |
| Lanham · hair extensions salon | #18 | #16 | #14 | #12 | 5 → 15 of 49 |
| Fort Washington · custom wigs | #16 | #14 | #12 | #10 | 10 → 20 of 49 |
| Fort Washington · sew in | #16 | #14 | #12 | #10 | 9 → 20 of 49 |
| Fort Washington · hair extensions salon | #8 | #7 | #6 | #5 | 38 → 45 of 49 |
| Activity goal | Lanham now → day 90 | Fort Washington now → day 90 | Owner |
|---|---|---|---|
| New Google reviews per week | 0.73 → 1+ | 0.19 → 1+ | You + your stylists |
| Total Google reviews | 60 → 72+ | 19 → 31+ | You + your stylists |
| Reviews with no reply | 40 → 0 | 12 → 0 | Nick |
| Photos on the listing | 5 → 40+ | 22 → 55+ | Nick, from your photos |
| Posts in the last 30 days | 0 → 8+ | 0 → 8+ | Nick |
| Services with descriptions | 0 → all | 0 of 5 → 25+ | Nick |
| Stylists featured on the listing | 0 → 3 | 0 → all, incl. new hires | Nick, from B3 |
| Directory listings matching your details | few → 10+ | few → 10+ | Nick |
Ranking goals are targets, not guarantees. Google's algorithm, competitor activity and how Google treats the separate SLX Luxe listing all affect results. Reviews, replies, photos and posts are fully in our control.
Each listing, on its own
Lanham
Key facts
- You aren't in the top 3 at any of the 147 points checked. Visibility ends about one grid point from the salon.
- There was no "Custom Wigs" service, your signature service, among 48 listed. Added in A10.
- All 48 services lacked descriptions, and several were duplicates. Fixed in A10 and A12.
- 5 photos, no posts in 30 days, 0.73 new reviews per week, 40 reviews with no reply.
- You have 213 Vagaro reviews that don't count on Google. Export them by Oct 4.
Top competitors
| # | Business | Rating |
|---|---|---|
| 1 | SLX Luxe by Rhonita LaShae Hair Your separate business, same suite (O2) | 4.8 (74) |
| 2 | Extensions Express Hair Bar | 4.7 (671) |
| 3 | Seat Pleasant Wigs & Beauty | 4.5 (339) |
| 4 | Happy Tresses same building | 4.6 (24) |
| 5 | Vita's Hair Studio | 4.5 (96) |
Fort Washington
Key facts
- "Hair extensions salon" is your strongest result anywhere: top 10 at 38 of 49 points.
- You're #1 for custom wigs at the salon itself, but weaker a short distance away.
- Only 5 services, none with descriptions, and no Sew-In. A11 grows it to 25+.
- The service area was too wide. A9 limits it to 6 towns.
- 12 reviews with no reply, 0.19 new reviews per week, no posts in 30 days. Photos pass with 22.
Your growing team
You plan to hire 2 technicians in the next 90 days and want new clients booking with your team. The plan supports that with team spotlight posts, stylist names in review replies, a team section on the location page, and a profile for each new hire as they start.
Listing identity: what we found online
Google cross-checks your name, address and phone against other sites. Every row below gets updated to your approved details.
| Source | Name shown | Address shown | Phone |
|---|---|---|---|
| Google, Lanham | JAdore by Rhonita LaShae Hair | 2200 Petrie Lane, Suite #26 | n/a |
| Google, SLX Luxe | SLX Luxe by Rhonita LaShae Hair | 2200 Petrie Ln, Studio 26 | n/a |
| Google, Fort Washington | JAdore by Rhonita LaShae Hair | 7119 Allentown Road, Suite 104 | n/a |
| Vagaro, closing Oct 4 | JAdore by Rhonita LaShae' Hair | Studio 22 · Ft. Washington 20774 | (202) 709-6977 |
| Website | Rhonita Lashaé Hair | Suite 22, Glenarden | n/a |
| Yelp | J'Adore Coiffure Salon | Ste 22, Lanham | (202) 269-3579 |
| Birdeye | J'Adore Salon | Suite 6 | n/a |
| J'Adore Coiffure Salon | Lanham | n/a |
Beyond the listing: what each location still needs
A clean listing is the foundation. These are the other signals Google uses to decide who ranks: directories (citations) that confirm your details, your website, local links and listing features most salons skip. Each one is a task with a due date.
Website project
Separate scope · to discuss laterThese help both locations rank, and they're a project of their own outside the current program. We'll talk through options once the Google cleanup is done or close to it.
- A homepage that introduces both salons and links to each location.
- A Lanham page and a Fort Washington page, each with its own address, team, photos, services and booking link, and each Google listing linked to its own page.
- Salon schema markup on each location page, so Google and AI tools read your details directly.
- A medical wig page, if B4 is yes.
- Making the site readable by Google and AI tools (public sitemap, not blocking crawlers).
Fix the foundation, then keep a steady weekly routine
Day 1 is Mon Oct 5. Nick already has manager access to your listings, so cleanup starts right away. All of your tasks are due by Fri Oct 9.
- You export your Vagaro client list and save your reviews.
- Nick screenshots your public Vagaro reviews for website testimonials, first names and last initials only.
- By Fri Oct 9, you re-approve the 5 items, reply on O1 and O3, and answer B1, B3, B4 and B5.
- Nick applies your name, addresses, categories, services and descriptions to both listings.
- Nick limits the Fort Washington service area and swaps every Book button to your new booking links.
- Nick replies to all 52 unanswered reviews, uploads 15+ Lanham photos and publishes the first posts.
- Yelp, Birdeye, Facebook, Apple, Bing and your booking platform all match your approved details for both salons.
- Website pages for each location are a separate project we'll discuss once this cleanup is close to done.
- QR cards at every station. You and your stylists send the review text after every appointment.
- Posting runs at 2 per week per location, one of them a team spotlight.
- Win-back campaign using your exported Vagaro client list.
- Team spotlight series across both listings and social.
- Products and local links go live, plus a medical wig service if B4 is yes.
- Day 45, Wed Nov 18: heatmaps re-run and the posting focus shifts to the weakest keyword.
- New Fort Washington technicians are added to the listing and website as they start.
- Transformation series: wig reveals, before/afters, and a hair loss story with permission.
- Holiday hours are set on both listings.
- Day 90 results report, Mon Jan 4, 2027: full re-audit and next quarter's keywords.
Weekly routine, from Mon Oct 12
| Task | How often, per location | Owner |
|---|---|---|
| Google post with a real photo and a Book button. One of the two is a team spotlight. | Mon + Thu | Nick |
| Reply to new reviews, thanking the stylist by name when mentioned | Within 48 hours | Nick |
| Review request text after every appointment | Every client | You + your stylists |
| Send 5 to 10 before/after and team photos to Nick | Every Friday | You |
| Upload new photos to each listing | 3+ per week | Nick |
| Check listings for edits made by Google or the public | Weekly | Nick |