Empowering You Consulting

Monthly social report for Instagram and Facebook, September 8 to October 5, 2026

Here is the breakdown of our social media performance for EYC.

Attention is the trend.

More consistent publishing and steady distribution grew our views, our page traffic and our following on both platforms.

58.0K
Facebook views
up 15.2%
+42%
Instagram views
month over month
1.4K
Facebook page visits
up 185.5%
363
Facebook link clicks
up 108.6%
556
Facebook interactions
up 45.2%
410
Net new Facebook follows
up 22.4%
80
New Instagram followers
7.4K total
73.0K
Instagram views
last 30 days

What worked

  1. 1
    Consistent publishing. We shared 8 reels and 6 feed posts in September, and Instagram views rose 42%.
  2. 2
    Our group shot was the top post on both platforms, and the Fort Lauderdale announcement earned the most shares.
  3. 3
    New people found us. 81% of Facebook interactions came from non-followers.

Next focus

  • Tracking on our offers, so we can see which posts drive clicks and sign-ups.
  • Offers worth clicking out of Instagram and Facebook for, including free and low-cost options alongside the bigger programs.

Instagram

+42% views month over month

Reels went from 6 in August to 8 in September, with feed posts steady at 6. Consistent publishing is the long game, and it gave us results.

73.0K
Views
last 30 days
80
New followers
7.4K total
22%
Views from non-followers
room to grow

What we published, August vs September

FormatAugSept
Reels68
Feed posts66
Stories4137Steady daily presence
Monthly views5.1K7.3Kup 42% month over month
AugustSeptember

Top post of the month

Group shot carousel"They came with a vision. They leave with..."
Carousel, Sep 23
1.3K+ views, 650 reach, 50 likes, 4 shares

Best times to post

Monday, Tuesday and Wednesday, 3 to 6 pm. We are scheduling October reels and posts into these windows where we can.

Next step: grow the 22% of views coming from non-followers. Reels with a strong first line are how Instagram puts us in front of new salon owners, so we will keep reels in the mix each week.

Facebook

+185.5% page visits

Page visits and link clicks stepped up starting September 23 and held at a higher level through October 5. Organic views nearly doubled, so the content is attracting interest.

1.4K
Page visits
up 185.5%
363
Link clicks
up 108.6%
3,401
Organic views
up 90.1%
410
Net follows
up 22.4%

Who engaged with our content

104Non-followers, 452, 81%
Followers, 104Non-followers, 452
556
Interactions
up 45.2%
11.1K
3-second video views
up 31.4%
2d 15h
Total watch time
up 37.1%

What this means

363 people chose to leave Facebook and click through this month, more than double the prior period. Our audience will act when there is something to act on.

Things to try

  • Tracked links on our offers where we can, so a click ties back to the post that earned it.
  • More reasons to click, like free and low-cost steps alongside the bigger programs.
  • More of the event content behind the September 23 step-up.

Top 5 posts

Shares are the signal we weigh most, because a share puts us in front of another salon owner.

  1. 1
    They came with a vision. They leave with...
    Instagram carousel and Facebook photo, Sep 23
    1,015 reach, 6 shares, 63 likes
  2. 2
    "It's lonely at the top..."
    Instagram reel, Sep 11
    320 reach, 12 likes
  3. 3
    There are 5 types of salons on social media
    Facebook post, Sep 11
    251 reach, 1 share, 2 likes
  4. 4
    FT. Lauderdale, we're coming for you!
    Instagram and Facebook, Sep 21
    232 reach, 7 shares, 19 likes
  5. 5
    andddd we digress
    Instagram carousel, Sep 18
    181 reach, 1 share, 4 likes

Group shot

Our Sep 23 group shot was number one on both platforms, with over 1.3K views.

Events get shared

The Fort Lauderdale announcement had the most shares of any post, plus 2 comments on Facebook.

Hooks matter on reels

Talking-head reels reached 76 to 83 people on Facebook.

Continuing to test ways to move people from Instagram to a click.

We will keep experimenting with ManyChat comment keywords and DM automation to see if they help move people over to the website or a simple offer. It is a test, so we will follow what the numbers show.

How it works

  1. 1
    A reel or post invites people to comment a word, like GUIDE, or send it to us in a DM.
  2. 2
    ManyChat replies automatically with a short message and a link, any time of day.
  3. 3
    One tap opens the website or offer, and the link is tracked so we can see which post it came from.

Why it can help

  1. 1
    The link arrives in their inbox, so there is no hunting for a link in bio.
  2. 2
    People get an answer right away, even after hours.
  3. 3
    Comments count as engagement, which can help a post reach more people.
  4. 4
    It gives followers an easy reason to take a next step.

How we will test it

  • Use one keyword per offer.
  • Try different things behind the link, like a free guide, a replay or a page on the website.
  • Compare clicks on posts with a keyword prompt against posts without one.
  • Share what we learned in next month's report and keep what works.

Ongoing

  • We will aim for about 2 reels and 2 feed posts a week, plus stories, posted Monday to Wednesday between 3 and 6 pm when we can.
  • EYC team on the ground: photos and clips from off-site events, sent the same day.
Empowering You Consulting