Coco Beauty Bar & Medical Spa
October 16, 2026
This is our working page. What's happening each week, where to drop files, and the short list of what I need from you. I'll update it as we go, so if you ever wonder where we are, it's here.
Four things, in this order
The first one takes two minutes and it unlocks the weekend. Do it tonight if you can.
- Meta: Business Settings, Users, People, add ndelacruz@gmail.com as Admin on the business portfolio.I'm view only right now. Admin lets me build the lead forms, set your notifications and remove old vendors.
- Photos and video through the upload link below. The checklist is further down.Existing photos this weekend. New clips by Tuesday.
- Google Tag Manager: four clicks. Open tagmanager.google.com, click Admin, click User Management, click the blue +, type ndelacruz@gmail.com and tick Publish. Do it once for each of the two containers you see.If that's confusing, skip it. We'll do it together on a five minute screen share Monday and I'll click for you.
- Google Ads: Admin, Access and security, change ndelacruz@gmail.com from Read only to Standard. And when you have a minute this week, your Register.com login.Neither one is urgent for the weekend. Both are needed for the rebuild in week two.
Where to drop files
Upload link
All photos and video go through this link, never by text or email. Texting shrinks a video to a quarter of its quality and it shows on an ad. The link works from your phone, pick the files, hit upload, done. No naming or sorting needed. When you've sent a batch, text me "it's in."
Creative checklist
Your own phone video is the best performing creative in your account, better than anything Diamond ran. So this is the most valuable thing you'll do this month. Tick these off as they go in.
- 6 to 10 lip filler before and afters, same angle, same light
- 4 to 6 tox before and afters, forehead and eyes, two weeks out
- Samantha: one clean headshot and a few working shots
- Any glow or laser peel results you have
- 5 lash before and afters
- Logo files and your current price list
- The original files for your RHA lip video, the Bella invitation, the Glow-Up reel and the Smooth & Glow video
For every client photo, a yes that they're okay being in an ad. If you're not sure, send it anyway and mark it "page only."
- Samantha, 20 to 30 seconds: "what $650 lips look like," why they stay natural
- Samantha, 20 seconds: why the Smooth & Glow Duo is two visits two weeks apart
- You, 20 to 30 seconds: inviting people to Wednesday night, date and $39 said out loud
- A lip filler treatment, 30 to 60 seconds, with a client who's said yes, ending on her smile
- A laser glow pass, 20 seconds
- One client, 15 seconds, answering "why do you come here?"
- A slow walk through the space, 60 seconds, no talking
How to film, every time
- Back camera, not selfie. Someone else holds the phone. Set the camera to 4K (Settings, Camera, Record Video, 4K at 30).
- Vertical, phone upright. Face a window, no overhead light only.
- Hold each shot three seconds before and after. No zooming, no panning fast.
- Talking clips: say the price and the offer in the first sentence. Don't worry about mistakes, I cut.
- Send the raw file through the upload link. Don't post it first, don't add music or text, I do that.
What's happening, week by week
Meta, instant forms, bookings first
- Three campaigns built from what already worked for you: lip filler, Smooth & Glow, and the open house RSVP around your video.
- Leads come in through Facebook and Instagram forms, land in your Leads Center, and notify your phone and the desk.
- Four to six ads per campaign from your existing video to start. The new clips go in Tuesday and Wednesday so Meta has six to eight versions of each offer to test. That's how it picks winners now.
- Goal is ads submitted Saturday and live once Meta approves. Injectable copy sometimes takes a second pass, that part is on their clock.
Open house, what to film
This night is a month of ad creative if we get it. Give one person the phone for the evening, back camera, 4K, vertical, and have them get these. Each clip 10 to 15 seconds, hold still.
Before guests arrive
- The room set up, slow walk through
- Swag bags, close up
- The treatment room, lights on
- You and Samantha, 15 seconds, "we're about to open the doors"
During
- The room when it's full, from the back
- Samantha talking to a guest, from the side
- Three laser hand treatments, hands only
- Three guests, one question each: "why did you come tonight?"
- The lash side, whatever's happening there
- Anyone laughing, drinks, the vibe
- Mostly b-roll. The only talking clips are you two before, and the three guest answers.
- Ask before filming anyone's face. "Okay if this ends up on our Instagram?" A nod on camera is enough.
- Keep the music low or off while filming. I can't use clips with a song playing.
- Upload that night or Thursday morning. Don't post first.
The rebuild, behind the scenes
- Two landing pages you own, injectables and lashes, with Vagaro booking built in. Preview to you by Friday Oct 23 for a price and photo check.
- Tracking rebuilt from scratch so a lead counts once and a booking counts as a booking. Homepage lead firing corrected.
- Growth99 and Blue Water removed from your Meta business, ad account and Google Ads. Old campaigns and tags labeled by who made them.
- Domain verified in Meta. DNS moved into an account you own.
- The Blue Water leads traced, with a written answer.
- Your ownership sheet: every account, who owns it, who has access, where the login lives.
Running it
- Meta and Google managed weekly. Google profile posts and review replies. Review request wording for your team.
- Report in your inbox every Friday. Call every two weeks with 20 minutes of screen share so you see how it works.
- Mid December: a written recommendation on the website, with the booking numbers to decide from.
When a lead comes in
Instant form leads are people who gave you their number from their couch. The numbers on how fast you have to answer are not close.
InsideSales.com and MIT lead response study; Harvard Business Review, "The Short Life of Online Sales Leads."
Set up your notifications, five minutes
- On your phone, download Meta Business Suite if you don't have it. Log in with the account that owns the page.
- Tap the menu, Settings, Notifications, turn on Leads. Do the same on whoever's phone covers the desk.
- Every lead lives in Leads Center: in Business Suite, All tools, Leads Center. Name, number, email, and their answer to one question. Mark each one Contacted when you text.
- I'm also setting an email alert to your inbox and the desk's inbox for every lead. Send me the desk email address.
- Tell me who covers Saturday and Sunday. Name and cell. Weekend mornings are when forms come in.
The text to send, within 15 minutes
Hi [name], it's [you] at Coco Beauty Bar. Got your request for the $650 lip filler with Samantha.
She has [day] at [time] or [day] at [time] open this week. Which works?
If neither, tell me what days are best and I'll find you something.
Two times, a question, done. No "let me know if you're interested." If no reply in an hour, one follow up: "Still want me to hold one of those for you?" Then leave it to me, they'll see the ad again.
What you'll hear from me, and when
| When | What |
|---|---|
| Every Friday | Short report by email: spend, leads, calls, bookings, cost per booking, what changed. |
| Every two weeks | A 45 minute call. I'll send times. |
| When something changes | A text. Ads approved, a lead spike, a disapproval, anything you'd want to know the same day. |
| Otherwise | Nothing. If you don't hear from me, it's working and there's nothing you need to do. |
A few ground rules so this works
Ads changes come through me
You'll see everything in Ads Manager and we'll go through it on calls. But please don't pause, edit or relaunch campaigns outside of that. One change undoes a week of data and I can't read results on an account that's moving underneath me. If something looks wrong, text me and I'll look the same day.
Leads need a fast reply
Fifteen minutes during business hours, first thing the next morning otherwise. The script is above. If the desk can't hold that, tell me and we'll set up an automatic first text so the lead hears something inside a minute.
One channel
Text for quick things, email for anything we'll need to find later. I usually reply fast, and you'll hear from me no later than five hours after a text during the week. Weekends I check once, on Sunday.
Growth99
Still uncharted. Once the ads are moving, in the next few days, we'll sit down and figure out what we need from them for the ads to work and what to ask for. Keep every email thread. Billing, credits and the contract stay with you and your attorney.