RANK
Get found.
Get booked.
Check everything you can see about your business yourself. Fill it in as you go. It saves on this device, and you can print it or save it as a PDF. The parts you can't see on your own are where your Salon Rank audit comes in.
Your business
Fill this in first. The rest of the worksheet uses it to write your bio, hashtags and review texts for you.
Every post you make is for this one person. Not for other stylists, not for your family.
Audit your Instagram profile
Open your profile on your phone like a stranger would. You have about 3 seconds before they follow, book or leave. Check what's already true.
Profile picture
0 of 6Name field
0 of 4Your name field is searchable on Instagram. Your bio isn't.
Bio
0 of 5Highlights
0 of 4Pinned posts
0 of 4Content
0 of 6Stories
0 of 7My 3 profile fixes this week
Look at every box you left unchecked. Pick the 3 that would change a stranger's first impression the most.
Pick your schedule
Quality you can keep up with beats volume you hate. Pick the one you can do for 30 days straight.
Your 10 Reel ideas
Write down the 10 questions clients ask you the most. Each one is a Reel. Put the question on screen, hit record and answer it like they're sitting in your chair.
The first 3 examples change when you pick your service in section 1. Ten ideas is more than 3 weeks of easy mode, done.
Ideas that work for everyone
The capture system
Capture one day. Post for weeks. Check off what you'll set up this month.
Get found: say it, show it, write it
Tell the algorithm who you are, what you do and where you do it. These are written for you from section 1.
Say it in your videos
Your Instagram bio
Your 5 hashtags
Specific beats popular. Instagram caps you at 5, so use these and skip #love #beauty #instagood.
Make comments easy
Ask for a one word answer. Write one for your next post:
Make it easy to book
If they can't book in 10 seconds, they scroll. Check what's already true.
Google yourself like a stranger
Open an incognito window. Don't type your business name. Search your service and your city, the way a new client would.
Google Business Profile checklist
Ask AI about yourself
More and more clients skip Google and just ask ChatGPT. Open ChatGPT and Google's AI Mode and ask this exact question.
AI pulls from your Google profile, your website and review sites. Same name, address and phone everywhere is the easiest win.
You asked one assistant one question.Your audit asks ChatGPT, Gemini, Perplexity and Google's AI the questions new clients ask, shows who they recommend instead of you, and lists the websites they trust when they decide.See what's in the audit ↓Reviews: your copy and paste
Steady reviews every week beat a burst once a year. Your texts are filled in from section 1.
Text to send the same day
Bad review? Thank them. Own it. Take it offline.
The person reading your reply isn't the reviewer. It's every future client.
Your 30 day tracker
Views don't pay rent. Check off your posts, then write down the numbers that actually move your business.
| What to track | Today | In 30 days |
|---|---|---|
| Profile visits | ||
| Website or booking clicks | ||
| DMs and consultations | ||
| Google reviews (total) | ||
| New clients who found me online |
Ask every new client "How did you find us?" and write it down. Your booking app's reports may already show it.
Start checking boxes
You can check 60 points yourself. The other 40 only show up in your Salon Rank audit.
- Instagram profile0 / 15
- Google profile0 / 15
- Your one search0 / 10
- Easy to book0 / 10
- Capture system0 / 5
- AI quick check0 / 5
- Your rank from 49 spots around you15
- You vs. your top 3 competitors15
- What 4 AI assistants say about you10
This worksheet checks one search. Your audit checks 147.
The Salon Rank Visibility Audit searches your services from 49 points around your business, puts you side by side with your top 3 competitors, reads every review and asks the AI assistants who they recommend near you. Then it tells you exactly what to fix first.
- Your Google Maps ranking, neighborhood by neighborhood
- Your top 3 competitors: reviews, reply rates, categories and prices
- Your website and how easy you are to book on a phone
- Your Instagram next to theirs
- What ChatGPT, Gemini and Google's AI say about you
- A ranked plan: what to fix first, second and third
You get the full report plus a 90 minute private strategy session where we go through it together, and a custom 90 day plan built around your schedule. It's all part of the Social Media Overhaul.
$997, one time.
Get the Social Media Overhaul